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Fremont Minuteman Press
44141 Fremont Blvd
Fremont, CA 94538
Phone: 510-656-2551
E-mail: cs@mmpfremont.com

Monday to Friday 8:00 A.M. to 4:30 P.M.

Fremont Minuteman Press
44141 Fremont Blvd
Fremont, CA 94538
Phone: 510-656-2551
E-mail: cs@mmpfremont.com

Monday to Friday 8:00 A.M. to 4:30 P.M.

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High-quality products. Timely service. Competitive prices.

You can expect these and more when you partner with Minuteman Press for your design, printing and marketing needs.

Featured Products / see all products and services

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • Stand up and stand out at your next event or conference. Capture a customer's attention with a retractable banner highlighting your best products or services.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

For nearly three decades, our print shop has been servicing Fremont and the surrounding communities of San Jose, Milpitas, Newark, Hayward, Santa Clara, and Sunnyvale.  We offer a broad range of printing solutions with top quality and competitive prices.

Whether you need basics like flyers and envelopes or full color offset printed brochures and marketing materials, Fremont Minuteman Press has you covered.  Our popular products include: business cards, postcards, letterhead, envelopes, brochures, flyers, booklets, NCR (carbonless) forms, checks, signs, banners, decals, labels, presentation folders, and promotional products as well as medical, auto, and other industry specific forms. 

In addition to our printed products Minuteman Press offers a variety of other services to help promote your business.  Our graphic design team can assist you with designing and creating anything imaginable including your logo or marketing materials.  We can also help you reach customer with your direct mail services.  Whether it is an EDDM campaign reaching entire towns or zipcodes or a targeted direct mail campaign to your existing customers, our staff is ready to help you reach your audience.    

At Fremont Minuteman Press, we are committed to providing our customers the very best quality and service possible for all of your printing needs.  

 

June 24, 2024

How to Establish a Unique Brand Voice

What is a brand voice?

Brand voice is the emotion and personality that go into a brand’s communications. It should be found in everything your brand produces, from the language it uses to the images in its marketing assets. Your customers should be able to distinguish your brand’s voice from the crowd.

 

Why is brand voice so important?

Having a consistent brand voice is key to a long-lasting brand. If your brand voice is constantly changing, you risk confusing your audience and driving them to a better-branded competitor.

 

What’s the difference between brand voice and tone?

Brand voice should remain consistent across all marketing efforts. It is the personality of your brand.

Tone refers to the emotion behind the particular marketing asset. It can vary depending on the piece the brand produces. 

 

Check out this -by-step guide to building your brand voice:

 

Step 1: Review your brand’s mission statement

Your company’s mission statement should include its values, which you can use to create its personality. Your marketing executions should help consumers connect your brand to its values.

 

Step 2: Examine your current messaging

If you’ve already produced copy or content, you should look over it. Review any marketing efforts your company has done, such as:

  • websites.
  • social media posts.
  • radio ads.
  • TV ads.
  • blog posts.
  • videos.
  • print products.
  • in-store signage.

Do these assets all have a consistent brand voice? Do they match the values found in your mission statement? If they don’t, how can they be improved?

Look especially at the highest-performing assets. What about them are people drawn to? These can tell you what your audience relates to most and can help you plan future marketing efforts.

 

Step 3: Make an online survey.

A simple audience poll can give your company insights into its brand voice. By asking the following questions, you can find out valuable information that can be used to improve your company’s marketing efforts:

  • How would you describe our brand?
  • Do you think our tone is appropriate?
  • If our brand was a person, what do you think it would sound like?

There are plenty of free online tools that let you make a survey in a matter of seconds. You can post the links to social pages, or send them to an email list.

 

Step 4: Research and understand your audience.

Researching a small segment of your best customers can give you a better understanding a brand voice they’ll relate to. By looking at their social media activity, you can get a sense for what their interests are, how they write and things they watch and read. Keep a list of words that describe your top audience, and use it to create your brand voice. For example, if your best customers are 20-something males who watch Monday Night Football, drink Americanos from Starbucks and read athlete autobiographies, you can model your brand voice to be tough, honest and real.

 

Step 5: Create a brand voice chart.

Determine three to four words that best represent your brand. Then, create a chart that explains how each trait should and shouldn’t be represented in your marketing. It should include:

  • a list of your brand traits on the left.
  • a brief explanation of each trait in the next column.
  • two far-right columns that explain how to use (and not use) each trait.

You can find many great examples of brand voice charts by doing a quick web search.

 

Step 6: Enforce consistency among employees

Now that you have your brand voice figured out, it’s time to relay to the company and give them guidelines on how to implement it. This helps make sure brand standards are maintained consistently throughout the company so all assets seem like they come from the same brand.

Brand voice is crucial to a company’s success. It is the personality consumers interact with, and if they can relate to it, they are likely to become brand advocates. Creating a great brand voice doesn’t have to be difficult, and with these simple steps, you’ll be on your way to an easily recognizable brand.